
Welcome to Ethnic Collection by Ruhratna, tradition-inspired contemporary designs which add a new life and meaning to your wardrobe. If you desire jewellery that has tales to tell, culture, craft and a dash of festive spirit, this collection is the perfect one for you. Ethnic jewellery isn’t just about ornaments — it signifies identity, heritage, and an inbred connection to art that has been a part of one’s family for generations.
Whether you like detailed jhumkas, traditional chokers, oxidized beauties, or temple-like pieces, our Ethnic collection redefines the richness of Indian craftsmanship with a trend-setting edge.
But there is a different magic in ethnic jewellery. It's the product of centuries-old craft, tradition and artistry that has changed throughout time. Each motif, carving, bead and shade is infused with stories of a culture spanning from royal courts to the bustling streets of India.
Here’s why so many of us find ourselves piece-ing for anything ethnic:
Ruhratna is working towards keeping this art alive, at the same time making it wearable and stylish for the millennials.
Our assortment is influenced by several Indian art forms and methods. Here are a few styles you will encounter while shopping:
Inspired by South Indian temple art, these have goddess depictions and antique gold finish with elaborate carvings. They look great on Kanjivaram sarees, silk wear and party wear.
Great as everyday ethnic wear, oxidized silver jewellery combines the traditional look with the "modern age" feel. Wear them with kurtas or boho looks or your favourite denim for a fusion touch. That the finish is darker adds to the vintage effect of each snapshot, and style never dates.”
All-season favourite, Kundan and Polki Jewellery brings a royal look to your attire. The stonework is Mughal-inspired and can be worn in grand functions, festivals and also as bridal wear.
Colourful, creative and vivid – Meenakari work pieces bring a touch of Rajasthani splendour to contemporary wardrobes. The enamel on them adds a dash of colour, making it ideal for your haldi or mehendi, or a daytime festive do.
Tribal Our tribal pieces are bold, expressive, character-driven designs that bring the raw soul and natural beauty of handmade jewelry to center stage. These styles honour local crafters and are beautiful with boho wear.
Ethnic jewellery is wonderfully versatile. Whether you prefer a classic, subtle touch or something bold and festive, we’ve got options for every type of host and homebody.
Below are some reasons why people love why people transform their collection of ethnic jewellery:
You don’t need a drop-dead outfit to stand out. Every now and then, a single stand-out ethnic accessory can make more of an impression than a complex outfit. Here’s how to style your pieces:
Big jhumkas + simple kurta = Anything but plain festive look
Oxidized choker + saree for an elegant Indo-fusion look
Temple Necklace + Silk Sarees (For Weddings & Traditional Occasions)
Pastel lehenga + kundan choker = sophisticated, modern bridal GEAR!
Tribal long necklace + solid top for a strong boho look
Try layering them, mix metals if you’re feeling bold, and select jewellery that reflects your personality.
For this reason, at Ruhratna, we take great care designing and checking products at every stage: Every Ethnic Wear piece is carefully designed.
You can wear ethnic jewelry with almost all types of special occasions:
Traditional sparkle can be brought anywhere with you!
Be it bold or subtle, we have something to suit every style from our Ethnic Collection. And every product aims to showcase the richness of Indian culture, but with a modern twist to make it perfect for your contemporary wardrobe.
Check out our timeless temple jewellery, stunning oxidized designs, colourful meenakari work and classic Polki sets, their handcrafted kadas, etc, all selected with love!
Here at Ruhratna, we feel that jewellery is more than just something you wear – it should be something you experience, treasure and enjoy.
Can ethnic jewelry be worn with Western attire?
Absolutely! Fusion styling is very popular. You can match oxidized earrings with Jeans, wear a tribal necklace with a solid dress or sport a choker over a Blazer. Wear ethnic jewellery with Western clothes for a bold, contemporary look that makes a statement without screaming I’m trying too hard.
Do you think ethnic jewellery is only for weddings or festivals?
Not at all. Although ethnicity and beauty go hand in hand during weddings and festivals but you will also find that many of these designs have a daily wear sense. Lightweight jhumkas, silver oxidized studs and small pendants can perfectly be paired with daily kurtas, tunics and Indo-Western wear.
How do I choose the right ethnic jewellery for an occasion?
It all depends on the outfit and occasion.
If you’re ever in doubt, Ruhratna’s product descriptions guide you to the perfect match.
Is ethnic jewellery the way to go?
Ethnic jewellery is timeless. Fashion trends come and go, but old is definitely gold! And a lot of ethnic styles such as jhumkas, kundan chokers and oxidized necklaces have been around for ages and are still popular.
Are the items in Ruhratna’s ethnic collectibles collection handcrafted?
Some of our items are handcrafted or hand-finished. Art like Meenakari, stone setting and oxidizing can be quite laboriously hand-worked. Ruhratna collaborates closely with artisans to make original, beautiful details available to you.
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Dear RuhRatna Family,
Thank you for choosing RuhRatna for your artificial jewelry needs. We are dedicated to ensuring that each piece you order is delivered in perfect condition and within the expected timeframe. Our Shipping and Delivery Policy outlines the methods and practices we employ to meet these commitments, allowing you to shop with confidence and ease.
Delivery Timeline:
Metro and Tier 1 Cities: Deliveries to these areas typically take between 3-4 working days.
Tier 2 and Tier 3 Cities and Rural Areas: Deliveries may take about 5-6 working days, depending on the exact location.
Please Note: While we provide an estimated delivery time based on your pin code at the time of order placement, actual delivery times may vary due to factors beyond our control such as logistical challenges, weather conditions, or unexpected increases in demand. We strive to keep you updated on any potential delays, but RuhRatna cannot be held responsible for delays caused by external factors.
Shipping Fees:
– A flat shipping fee of ₹50 is charged for each order.
– Special promotions and coupons may occasionally offer free shipping. Please check our website for current offers and coupon details.
Online Payment Discount:
– Customers who opt for online payment methods instead of Cash on Delivery (COD) can avail a 5% discount on their total purchase.
This discount encourages secure and efficient transactions.
Shipping Partners:
Through our partnership with Shiprocket, we are connected with India’s leading logistics providers, including India Post, Xpressbees, Ekart, Blue Dart, Shadowfax, Delhivery, and DTDC, ensuring that your order reaches you no matter where you are located.
Order Tracking:
Once your order is dispatched, you will receive a tracking link via email, allowing you to view and monitor the delivery status of your order.
Order Cancellations:
– Orders can be cancelled at no additional cost if they have not yet been shipped. To cancel an order, please contact our customer support as soon as possible.
– If the order has already been dispatched, please refer to our Return, Exchange, and Refund Policy for further instructions.
Damaged or Lost Orders:
In the rare event that your order is lost during transit or arrives damaged, please contact us immediately. Refusing the delivery if the package is visibly damaged and notifying our customer service will ensure prompt action, including a refund or replacement, depending on your preference.
Cash on Delivery (COD):
– COD is available for all eligible products and locations.
– Payment must be made in full at the time of delivery, and the package cannot be opened before payment is complete.
Contact Us
For further information about our privacy practices, or if you have any questions or concerns,
please contact us:
– Email: support@ruhratna.com
– WhatsApp: +91 84488 77752
Warm regards,
The RuhRatna Team